Keynote Speaker Nicholas J. Webb

When? Friday, Oct. 5 OMED General Session Where? Exhibit Hall B, San Diego Convention Center

Nicholas J. Webb
Nicholas J. Webb

Join us at the OMED Opening General Session to hear world-renowned health care strategist and bestselling author Nicholas J. Webb discuss how disruptive innovators are boldly changing the industry.

A true visionary, Webb has been awarded more than 45 patents by the US Patent and Trademark Office for breakthrough technologies. He invented one of the first wearable technologies, and one of the world’s smallest medical implants.

Webb is the founding CEO of the Destruction Lab, a health care research and development lab, as well as the author of The Innovation Playbook, The Digital Playbook, and his bestseller What Customers Crave. As a health care advisor, Webb works with some of the top health care brands to help them lead their market in enterprise strategy, patient experience and innovation.

Keynote Speaker Peter M. Bach, MD, MAPP

When? Saturday, Oct. 6 OMED General Session Where? Exhibit Hall B, San Diego Convention Center

Peter M. Bach, MD, MAPP
Peter M. Bach, MD, MAPP

During Saturday’s OMED General Session, health care policy expert Peter M. Bach, MD, MAPP, will discuss his stanch efforts to increase understanding of the prescription drug development process and pricing model in his role as Director of the Center for Health Policy and Outcomes at Memorial Sloan Kettering Cancer Center.

Through the Drug Pricing Lab, Dr. Bach and his team share information and research on drug development and pricing, and, based on evidence and research, promote policy reforms aimed to reduce the cost of drugs while ensuring innovation for the future. In 2015, he released DrugAbacus, the first ever interactive tool to help determine the price of a cancer drug based on its value compared with the price assigned by the pharmaceutical company.

His research includes numerous peer-reviewed publications, such as the New England Journal of Medicine and the Journal of the American Medical Association, focused on health disparities in lung cancer treatment and other care for serious conditions.

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